EXPERIENCES

Media Analyst

Meltwater

Shanghai​, CN, 2019 May. - present

• Service clients in achieving their media objectives by utilizing Meltwater proprietary

• software, Microsoft Excel and PowerPoint to retrieve raw data and analyze consumer behavior insights, allowing clients to understand online customer journey, heated topics, and industrial trends.

• Generate in-depth analysis reports, including social listening & consumer insights analysis, competitor landscape analysis, brand audit & campaign performance, and crisis monitoring, helping clients stay on top of their industries and social trends.

• Brainstorm and strategize scopes to evolve and improve report quality and objectives, catering to clients’ changing requirements and/or feedback.
   

Digital Coordinator

Food and Drug Law Institute (FDLI)

Washington, DC, USA​, 2018 Sep. - 2019 Apr.

• ​Responsible for FDLI’s web presence, developing and implementing new data-driven outreach strategies with senior staff, while also performing all primary site updates to deliver an improved user experience.

• Provided website insights and develop new outreach tactics through data analysis and modeling via Google Analytics, Google Data Studio, and Salesforce CRM dashboards.

• Project led on a reinvention of the online membership application process, which included user testing, analytics research, and new marketing copy and infographics, providing a unique user journey for ten different audience segments.

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Digital Strategy and Client Services Intern

NJI Media, Virginia, USA, 2017 Sep.- 2017 Dec.

• Monitored clients’ websites including advocacy organizations, consumer brands, and nonprofits by using digital analytics tools to identify problems and provide in-depth digital strategy analysis and recommendations on creative design. 

• Drafted digital strategies and social media best practices memos for clients. 

• Attended internal and external meetings to brainstorm clients’ projects and provide data-driven digital recommendations.

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Office Intern

Office of Congressman Alex Mooney,Washington, DC, USA, 2016 Nov. - 2017 Apl.

• Responded to inquiries about constituents’ concerns, summarized and delivered messages to the Congressman and staff. 

• Categorized, analyzed and assigned emails to appropriate legislative staff for processing.

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Arts Administrator

Freedom Men Art Apartments (FMAA), Taichung, Taiwan,

• Managed public relations outreach, exhibitions and events arrangement, and social media platforms promotion that increased audience engagement in Taichung City area. 

• Set up residency programs and communicated with 20 international artists by redesigning promotional brochure and executing networking events for artists. 

• Served as an interpreter in the events and eloquently interpreted the stories of each artist from English to Chinese. 

• Served as a business representative for FMAA, attending 2016 ART TAINAN and ART BUSAN, networking with potential partners to develop events collaborations, and enhancing the reputation and brand awareness of the organization.